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jeanineplebani@gmail.com
215.206.2182
New Hope, PA
 

With more than 20 years of experience, I have a strong background in creating engaging digital and print designs for a variety of clients in both B2B and B2C industries. My notable strengths lie in translating expansive concepts into high-quality designs, consistently achieving objectives within stringent timelines. I have a successful history of collaborative endeavors, having provided leadership to design teams in conceptualizing and executing impactful marketing collateral.

ACCOMPLISHMENTS

  • ​Defined marketing strategies and formulated a cohesive brand identity for multiple franchise locations

  • Tailored marketing collateral for franchise owners through the customization of corporate templates

  • Created lucrative e-commerce websites for both corporate and franchise operations and executed successful email marketing campaigns

  • Produced tailored paid and organic social media material specifically designed for the hotel and tourism industry

  • Designed graphics for 30' x 90' tradeshow booth, ensuring impactful visual representation and effective communication of the company’s brand and offerings

  • Crafted expansive murals for the corporate office space, illustrating the company’s values and rich history

  • Executed yearly social media marketing campaigns, specifically targeting military, federal, and security clientele to enhance and promote the company’s brand

  • Led the initiative, conceptualized, and created new product collateral tailored for a global audience

  • Notable achievements include the development of award-winning digital assets such as www.cottman.com and The Cottman Educational Video Series

  • Pioneered the launch of “Check Your Transmission Day,” resulting in the highest number of visitors to the website in the brand’s history

EXPERIENCE

2008 - CURRENT

Freelance Graphic Designer/Marketing Coordinator - New Hope, PA

  • Developed distinctive and polished design packages that elevate and distinguish brands across various industries, including health, defense, hotel/tourism, specialty food, furniture, trucking, pharmaceutical, technology, auto repair, home repair, and banking, through both print and digital medium

  • Engaged in collaborative efforts with clients to define marketing objectives, outlined scopes of work, established budgets, and set deliverable time frames

  • Created and developed websites, executed impactful social media campaigns, crafted engaging email marketing content, designed catalogs, newspapers, and proposals, produced visually appealing cookbooks, developed trade show collateral, strategized direct mail campaigns, designed store signage and print ads, conceptualized logo designs, crafted compelling presentations, created in-house corporate materials, and proficiently executed photo retouching

2002 - 2007
Senior Graphic Designer - Electric Mobility, Sewell, NJ

  • Conceptualized, proofed, and oversaw the production of marketing collateral targeted at the senior medical equipment market

  • Boosted ROI by 25% through lead generation via magazine advertisements and targeted direct mail marketing

  • Oversaw and coordinated photography sessions and video productions

  • Developed and managed a job traffic system, archival database, and digital asset system

2000 - 2002
Graphic Designer - Thomas Advertising, Exton, PA

  • Coordinated with team to develop innovative designs for signage, adverts and catalogs

  • Provided guidance and direction to junior graphic designers on large-scale projects

  • Created visually cohesive and on-brand elements for Verizon, Comcast, and GMAC Mortgage

DESIGN SKILLS

  • Concept generation

  • Branding solutions

  • Design management

  • Photography

  • Production

  • Content writer

COMPUTER SKILLS

  • Photoshop

  • Illustrator

  • InDesign

  • Premier

  • Microsoft Office

  • Wix

  • Canva

  • Wordpress

  • Constant Contact

  • Mail Chimp

  • Monday (Project Management)

  • Mac & PC Savvy
     

VOLUNTEER

Chairperson of Community Fundraising Event

  • Managed over 300 volunteers and 15 vendors

  • Developed relationships with community members to grow sponsorship and acquire items for raffle and silent auction

  • Increased fundraising from $8K to $25K annually for 4 consecutive years

EDUCATION

  • Bachelor of Science in Graphic Design Communications, Philadelphia University, 2000

REFERENCES

  • Available upon request

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