Clients often hire me to improve their current brand or completely transform their identity. Mack Defense, facing an identity challenge in their marketing strategy, sought to establish a distinct presence in the military marketplace while adhering to their corporate brand standards. Collaborating closely with the leadership team, I spearheaded the development of targeted marketing campaigns designed to promote their programs in the national and international defense market. Crucially, this effort maintained visual continuity with their commercial trucking division, ensuring a cohesive brand representation across all sectors.

In addition, I design and manage Mack Defense's social media graphics, highlighting products and events to amplify website traffic.

Furthermore, I designed graphic installation plans and crafted large-format murals to visually narrate Mack Defense's values and history, enriching the ambiance of their new office space.

I also orchestrated the design of graphics for an expansive 30' x 90' tradeshow booth, ensuring a compelling visual representation that effectively communicated the company's brand and offerings.